Follow-ups

Short automatic messages that bring people back.

Many people ask a price, get an answer and go quiet. A single friendly follow-up brings a good share of them back. Follow-ups are off by default.

Follow-ups: Instagram's time limit (1) and the follow-up for people who didn't book (2)

Instagram’s 24-hour window (1)

After a customer writes, the business can answer freely for 24 hours. After that, and for up to 7 days, only a person from the team can reply, and only with a reason. Follow-ups are always sent inside the 24 hours.

The follow-ups

Follow-up	What it does
People who asked but didn’t book (2)	Someone asks about prices or booking, gets an answer and goes quiet: one message some hours later
Alert before the window closes	Your team is told before the 24 hours run out, so a person can still reply
Nudge unfinished questions	Someone stops halfway through a question flow: one reminder that repeats the open question

Follow-ups are never sent to people who booked, left their details, are talking to a person or said no to messages. Nobody gets more than one.

Example texts

Hi! Did you find a time that suits you? I can show you this week’s free times. 😊

Still thinking about it? Here’s the booking link if it’s easier: …

The page shows how many follow-ups were sent in the last 30 days and how many people came back and booked.