Comment campaigns

Comment PRICE and we’ll DM you: a keyword in a comment gets a friendly private message.

A comment campaign turns comments into conversations. When someone comments with one of your keywords, they get a private message, and a short public reply appears under their comment.

Comment campaigns: a new campaign (1) and a running one (2)

Create a campaign

1. Click New campaign (1)

   Give it a name, for example “Autumn price list”.

2. Add the keywords

   Whole words in any language: price, prices, цена. Add * to include word endings.

3. Choose the posts

   All posts, or only the posts you pick (for example the reel you’re promoting).

4. Write the private message and the public replies

   The private message carries the offer or link. Add a few public replies (“Sent you a DM! 📩”, “Check your messages 💌”); one is picked at random each time so they don’t look automated.

5. Test it in the playground

   Choose Comment in the playground and write a comment with the keyword.

Campaign ideas

Post	Keyword	Private message
A price list teaser	PRICE	The full price list and a booking link
A new product reel	WANT	The shop link with the product
A free guide	GUIDE	The download link, then a question flow for their email
A giveaway	WIN	The rules and a link to enter
An event	TICKET	Dates, prices and how to book

Say the keyword in the post itself, in capitals: “Comment PRICE and we’ll send you the full list”. Comment campaigns often bring more conversations than any other post, and the post’s comment count goes up too.

Instagram allows one private reply to a comment within 7 days of it. The counter shows how many messages each campaign has sent.