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Posts shows how each post, reel and story did on Instagram (likes, comments, reach, views, saves and shares) and, more usefully, how many people wrote, became leads and booked because of it.
Posts: people who wrote (1) and where new people came from (2)

Posts: people who wrote (1) and where new people came from (2)

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Where new people came from (2)

Every new conversation is traced to where it started: a comment on a post, a direct message, a story reply, an ad, the website chat or the booking page.

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How to use it

  • Sort by people who wrote, not by likes. A post with 100 likes and 10 bookings beats one with 1,000 likes and none.
  • Do more of what brought bookings. Before/after reels and price carousels are often the winners.
  • Click Refresh to fetch the latest numbers from Instagram.
The same numbers feed the content planner and the client’s monthly report.