Cold leads

People who showed interest and never booked, sorted by the AI, and how to bring them back.

Cold leads are people who wrote at least twice, showed interest and never booked or paid for anything, and haven’t written for a while. The AI reads each of these chats once and notes what the person was interested in, where they stopped and why, so you can bring them back in groups instead of scrolling through old chats.

Cold leads sorted by interest, with where each person stopped and why

Sort the chats

Open Cold leads and choose how long they’ve been quiet (14 days by default). Click Sort the chats with AI: the AI reads up to 150 chats in the background, which takes a minute or two. Each chat is read once, and again only when the person writes something new.

For each person you get:

Column	What it shows
Interest	What they asked about, in a few words, such as Balayage or Bridal hair. The AI keeps to the same names, so people group together
Stopped at	Ready, then waited · Comparing · The price · Later · Just asking · Other
Why	The reason in a few words, only when the chat makes it clear
Broadcast	Whether a broadcast can reach them now, and how

Click an interest to see only those people, and pick Where they stopped to narrow it further, for example everyone interested in Bridal hair who said they’d book later.

Bring a group back

Click Message this group. A new broadcast opens with that group already chosen. Write the message, check how many people it reaches, and send it.

A broadcast to cold leads interested in bridal hair who planned for later

Each channel decides who can get a message from a business. WhatsApp allows an approved template, Telegram is open, and booking-page customers get an email. Instagram and Messenger allow no message from a business after 7 days of silence. Bring those people back with posts, stories or ads about what they were interested in. The interests on this page tell you what to post about.

People who wrote “unsubscribe” are never included, and neither is anyone who didn’t agree to be contacted when the assistant asks for consent.

Who counts as a cold lead

• Wrote at least twice, and the last time was longer ago than the period you chose (and less than a year ago).
• Never booked, never paid for an order, and wasn’t moved to Booked or Paid on the lead board. People marked Lost are included.

An AI agent can do this too: sort_cold_leads sorts the chats, cold_leads shows the groups, and preview_broadcast / send_broadcast with kind="cold" message a group once you approve it. See AI agents (MCP).