> ## Documentation Index
> Fetch the complete documentation index at: https://docs.instaforge.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Welcome to InstaForge

> Friendly Instagram assistants for your clients, built and run from one place.

InstaForge lets an agency build a smart assistant for each client's Instagram. The assistant answers messages and comments in the customer's language, books appointments, takes orders, sells gift cards, follows up with people who went quiet and tells your team when a person is needed. The same assistant can also answer on WhatsApp, Messenger and the client's own website.

<Frame caption="The agency home page: what needs you, and what happened in the last day">
  <img src="https://mintcdn.com/instaforge/HVDnlmyBMfIyfa_y/images/home.png?fit=max&auto=format&n=HVDnlmyBMfIyfa_y&q=85&s=5d317b207201a7f0bcd73a457c46e1fe" alt="The agency home page: what needs you, and what happened in the last day" width="1950" height="1597" data-path="images/home.png" />
</Frame>

## Who this guide is for

<CardGroup cols={2}>
  <Card title="Agency team" href="/getting-started/quick-start">
    You build and run assistants for clients. Start with the Quick start, then Build the assistant.
  </Card>

  <Card title="Business owners" href="/client-portal">
    Your agency gave you a sign-in. See what you can do yourself in your portal.
  </Card>
</CardGroup>

## What you can do

* **Answer every message, day and night.** Prices, opening hours, directions and anything else the business told the assistant, in English, Russian, Ukrainian or Spanish.
* **Fill the calendar.** Customers book in the chat or on a [booking page](/bookings/booking-page); reminders, confirmations, a waiting list and review requests run on their own.
* **Sell more.** [Comment campaigns](/grow-sales/comment-campaigns), [follow-ups](/grow-sales/follow-ups), [broadcasts](/grow-sales/broadcasts), [packages and gift cards](/grow-sales/packages-and-gift-cards), a small [shop](/grow-sales/shop-and-orders) and a [bring-a-friend](/grow-sales/bring-a-friend) programme.
* **Stay in control.** Every conversation is in [one inbox](/conversations-and-customers/inbox), a person can take over any chat, and every change to an assistant can be [undone](/build-the-assistant/draft-and-publish).

<Info>
  **New here?** The [Quick start](/getting-started/quick-start) takes about 15 minutes and ends with a working assistant you can test.
</Info>

## How this guide is organised

| Section | What's inside |
| - | - |
| [Getting started](/getting-started/overview) | Your first assistant, roles, connecting Instagram, the go-live checklist |
| [Build the assistant](/build-the-assistant/overview) | Knowledge, AI settings, behaviour, question flows, testing, languages, publishing |
| [Conversations and customers](/conversations-and-customers/overview) | The inbox, leads, customers, team performance, alerts |
| [Bookings](/bookings/overview) | Services, the calendar, the booking page, confirmations, no-shows, reviews |
| [Grow sales](/grow-sales/overview) | Campaigns, follow-ups, broadcasts, website chat, packages, shop, referrals |
| [Content](/content/overview) | Scheduling posts, approvals, the content planner, post results, comment moderation |
| [WhatsApp and Messenger](/whatsapp-and-messenger) | The same assistant on more channels |
| [Your client portal](/client-portal) | What business owners see and do |
| [Running the agency](/running-the-agency/overview) | Billing, reports, users, branding, backups, AI agents |
| [Playbooks](/playbooks/overview) | Ready-made set-ups for salons, cafés, shops and coaches |
| [Tips and ideas](/tips-and-ideas) | Small things that make a big difference |


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.