> ## Documentation Index
> Fetch the complete documentation index at: https://docs.instaforge.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Follow-ups

> Short automatic messages that bring people back.

Many people ask a price, get an answer and go quiet. A single friendly follow-up brings a good share of them back. Follow-ups are off by default.

<Frame caption="Follow-ups: Instagram's time limit (1) and the follow-up for people who didn't book (2)">
  <img src="https://mintcdn.com/instaforge/B8AqbF46P_4W3pwQ/images/follow-ups.png?fit=max&auto=format&n=B8AqbF46P_4W3pwQ&q=85&s=ef0f85c8b2e19c8b74bd33dba2a8d9cd" alt="Follow-ups: Instagram's time limit (1) and the follow-up for people who didn't book (2)" width="2600" height="1558" data-path="images/follow-ups.png" />
</Frame>

## Instagram's 24-hour window (1)

After a customer writes, the business can answer freely for 24 hours. After that, and for up to 7 days, only a person from the team can reply, and only with a reason. Follow-ups are always sent inside the 24 hours.

## The follow-ups

| Follow-up | What it does |
| - | - |
| **People who asked but didn't book** (2) | Someone asks about prices or booking, gets an answer and goes quiet: one message some hours later |
| **Alert before the window closes** | Your team is told before the 24 hours run out, so a person can still reply |
| **Nudge unfinished questions** | Someone stops halfway through a question flow: one reminder that repeats the open question |

Follow-ups are never sent to people who booked, left their details, are talking to a person or said no to messages. Nobody gets more than one.

## Example texts

> Hi! Did you find a time that suits you? I can show you this week's free times. 😊

> Still thinking about it? Here's the booking link if it's easier: …

The page shows how many follow-ups were sent in the last 30 days and how many people came back and booked.


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