> ## Documentation Index
> Fetch the complete documentation index at: https://docs.instaforge.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Broadcasts

> One message to a chosen group of customers: free slots this week, a new product, an event.

A broadcast sends one message to a group of customers you choose. Each person gets it on the channel that can reach them now.

<Frame caption="Broadcasts: a new broadcast (1) and how a sent one reached people (2)">
  <img src="https://mintcdn.com/instaforge/HVDnlmyBMfIyfa_y/images/broadcasts.png?fit=max&auto=format&n=HVDnlmyBMfIyfa_y&q=85&s=23baf548b9eb9608b39ef6a305a301bb" alt="Broadcasts: a new broadcast (1) and how a sent one reached people (2)" width="1950" height="502" data-path="images/broadcasts.png" />
</Frame>

## Send a broadcast

<Steps>
  <Step title="Click New broadcast (1)">
    Give it a name you'll recognise later, such as "Free slots this Thursday".
  </Step>

  <Step title="Choose the audience">
    | Audience | Example |
    | - | - |
    | People who had an appointment | In the last 90 days |
    | People on the waiting list | For a day that just opened up |
    | Leads in these stages | New and Contacted |
    | People who wrote recently | In the last 7 days |

    You can also choose which channels to include: Instagram, Messenger, WhatsApp, the website chat and the booking page. People who said no to messages, or didn't give consent, are always left out.
  </Step>

  <Step title="Write the message">
    In each language your customers use. Switch on **Book button** to add a button that starts a booking.
  </Step>

  <Step title="Check the reach, then send">
    The page shows how many people can get it now, and on which channel.
  </Step>
</Steps>

## How people are reached (2)

Instagram and Messenger only allow messages within 24 hours of the person's last message. So each person gets the broadcast:

1. as a **message**, if their window is open;
2. as a **WhatsApp template**, if they wrote on WhatsApp and a template is set up;
3. by **email**, if they booked on the booking page and left one;
4. otherwise they're **skipped** and counted as "can't be reached".

<Warning>
  Broadcasts are for things customers want to hear: a free slot, a new product they asked about, an event. Sending offers too often makes people mute the account.
</Warning>

## Ideas

* "Two slots just opened this Thursday afternoon. Tap below to book."
* "Our autumn menu is here 🍂 Reserve a table for this weekend."
* "The jacket you asked about is back in stock in your size."


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